When Donald
Trump entered the Republican race to be the party’s presidential nominee, I did
not believe he was a serious candidate.
He was the comic relief out to build his brand.
While he
would strongly deny it, Donald Trump did not enter the race to be the nominee.
When he announced his candidacy, he lacked a long game. He lacked depth on
issues and lacked concern about getting up to speed on issues, because he was
not going to be in the campaign long enough to need them. He was slow to hire a
staff to help him run a national ground game, a team that would help Trump in the
caucus states to track potential delegates, then secure and solidify those
delegates. His Iowa ground game was anemic. Why? Was it Trump’s brilliance that
saw that none of that was necessary? While
Monday quarterbacking his answer was his plan from the outset, the is highly
doubtable. He didn’t have a ground game because he did not think he would win
it all.
A master at amassing
wealth through image branding, Trump’s goal was to broaden and deep his image,
his “brand”. Hence, from the outset, what he did was designed for one purpose, to
gain as much media attention possible in the most media intensively covered
story that comes around every four years and which he could ride for six to
nine months. His outlandish statements and over-simplified controversial solutions
did just that, and quickly he was being in more stories than any other candidate.
In the wake a
lot of conservative Republican firebrands were left in shock. In Cruz they had
a “purist”, a man who was a darling of the Tea Party and who could as president
serve as a quasi-evangelist-in-chief in the eyes of the evangelicals and
fundamentalist Christians. They had a man who treated compromise as four letter
word. As it turns out their ideal champion could not make it out of their own
party let alone go on to win a national election.
So what happened?
While many books will be penned and expounded upon for years to come, as an
outside observer, and listening to comments by people who voted for Trump, I
venture to put forth the following list of what happened.
1. Rubio, Bush, Cruz, Christy, etc. ran political
campaigns. In contrast, Trump ran a brand marketing campaign. Such a campaign
is designed to catch media attention, suck up as much attention as possible,
create buzz by tapping into the fears of his intended audience, articulate
those fears in a stark manner and then give a solution. Not only did Trump
define himself he also defined his opponents who were not prepared to fight a
branding campaign. As Trump was running a branding campaign, what he said to
grab attention and move people may or may not be views he holds.
2. For about two decades talk radio and a handful
of widely listened to right-wing commentators have increasingly generated anger
in their followers. They have spoken of compromise, the basis upon which this
nation was founded and the foundation of sound governance, as evil. These
commentators sowed the seeds created the ground for dysfunctional government.
As such, these stirrers of anger tilled the ground for Trump’s seeds to take
hold and bloom. Trump became the standard bearer for their rage. His statements
channel their rage and his simplified contentless promise to do something made
them feel good.
3. Coupled with anger is a dysfunctional delegitimized
Congress that is accomplishing little helped create an environment for Trump’s
success. At the state and national levels our politicians have through their demonizing
of those in the opposite party, and an unwillingness to compromise and work
together brought into existence dysfunctional government. When proposals by one
party are being rejected and opposed by the other, even those proposals that
were once one’s espoused by the rejecting party, they were delegitimizing the
governing process.
When
reasonable proposals are put forth it is not uncommon for the proposal to be
framed to contain poison pills knowingly that they are forcing the party
opposite to reject the idea. Extreme minorities in both parties through their
rigidity have created a deep distrust of politicians across the nation. It is a
shame that a nation that prides itself on the process by which it was founded has
turned its back upon that founding process and delegitimized government officials,
Congress, the Supreme Court and the governing process. Instead of working to
make government more responsive to contemporary needs of the citizenry they
have been through their bickering destroying government.
In such an
environment, why would the general populist line-up behind Bush, Rubio and Cruz
when they have Trump as an option serving as the piper with his enchanting song?
As government is delegitimized in the
eyes of the average Republican primary voter, when looking at content-challenged
Trump they follow him thinking, “Anything is better than one of these idiots.
How could Trump do worse.”
4. Throughout history economic trauma and insecurity
gives emergence to voices of protectionism, nativism, xenophobia and outright
bigotry. And sometimes major sea changes in a nation’s political life. Trump is
tapping into and playing off those fears. He gives voice to those fears and
unwashed reactions.
Such voices
tend to point to particular groups for the cause of the nation’s woes, and warn
that these people will destroy the nation unless they are strongly addressed. They
create the ground in which a person of a different ethnicity is viewed by their
neighbor with high suspicion. Such voices imply that if the nation stands
against “those people” that the woe’s experienced by the citizenry will be
reversed. Trump is channeling and giving
legitimacy to such discontent with his “believe me, I will make it so much
better” statements.
5. In the first months, neither the party nor
the other candidates directly challenged Trump’s attention catching statements.
They did not repudiate them firmly and state how they are clearly unrealistic
and/or contrary to the values upon which the nation was founded.
Instead they
remained silent or gave an empty and soft objection. It seems they didn’t do so
for three reasons. For some they could not challenge him because either they
lacked a position and wouldn’t venture forth onto foreign ground. For others, such as Ted Cruz, they wanted to play
nice with the hope to ingratiate themselves to his supporters so as to attract
his supporters when he dropped out of the race. For a few it may well be possible that they remained
silent because they had a similar but softer position that Trump stated more
starkly. Hence for this third group, Trump turned their right flank them and
routed them into a retreat.
6. A significant portion of the Republican
primary voters are older than 55 and white, a demographic that is highly
concerned that the government not destroy or tamper with their retirement
benefits. Though many of the people drawn to Trump may state that they want
small government and have concerns about religious liberty, for these older
voters, those issues are secondary to their concern about hawks drawing the
nation in additional foreign wars, and protecting their Medicare and Social
Security. A hawkish Cruz was likely to tamper with their retirement benefits,
and send their grandchildren off to die on foreign soil.
7. Trump captured as many evangelical voters as
Ted Cruz which indicates that that group is not a monolith. While evangelical
voters, and who are primarily 40+ and white, have concerns about religious
liberty and various other morality issues, this group are more concerned about
a host of other issues. One of those concerns is the coloring of the nation.
Cruz’s
pushing his evangelical credentials worked against him with some evangelicals.
Recently two evangelicals noted to me that the sincerity of Cruz’s faith was
put into doubt in their minds when word came out that he had not been tithing
to his church. As tithing is viewed as a mark of spirituality, Cruz not even
coming close to doing so for many years raised questions. For these two people,
the tithing issue opened them up to voting for Trump.
8. Cruz tried to portray himself as an outsider
and a Tea Party politician, yet as the campaign heated up the outsider image
became hollow. Compared to Trump, Cruz was the insider who used insider tactics
and techniques like other insider candidates. His effort to get “Trump
delegates” to switch to him at a contested convention reinforced the impression
that Cruz was a typical politician.
His ethics
and truthfulness came into question. When compared to Trump’s populist unwashed
statements, Cruz’s obfuscating statements further demonstrated that he was a
typical politician. Cruz’s Trusted signs in the eyes of many resonated as Trust
Ted?? His effort to stack state
delegates Naming his VP choice was viewed as a sign of desperation, the shooting
off the fireworks as the ship flounders.
Trump came across as the true outsider, not carrying what people thought
and saying what he was thinking.
9. Populism triumphs over ideological purity, which
differs from the assumption Cruz and his funders hold about the common Republican
voter. Cruz and the ideological driven Republican purists advocate that if the
party rallied around an ideological stalwart that Republicans would win the
White House as well as increase their majority in the Senate and House. It is
on this basis that the Freedom Caucus have been conducting themselves as if
they represented the majority of the party and the general population (Cruz
likely will hold that this is true for he argued recently that the majority of
the party supports him. In doing so he is implying that a good portion of those
who considered themselves Republicans and voted in the primaries are Rinos and
therefore not truly Republicans.)
Ideological
purity does not to give you a victory and if ideological purity does not give
you victory within the party, then it is correct to question what would be the
results in a general election.
10. Cruz's team were in error in thinking that as other candidates dropped out that they would get most of the supporters for those candidates. Instead, Trump gaining the lion share of those Republicans showed how limited Cruz's support was in the party, how flawed he was, and that the party would rather go with the comic relief who lacked policy that vote for Cruz.
11. Rubio
gained no traction. He came off as a man who planned four years ago to run for
President but who ran four to eight years too soon. Rubio was too unrefined and
poorly articulated his positions. Also Rubio lacked a fire and passion that
could have helped off-set his immaturity. Where was his heart?
12. Jeb Bush was listless, and lacked passion. He gave
people no vision and cause to vote for him. He was not prepared to give people
a reason to vote for a third Bush to be president.
13. Kasich lacked a vision around which people who
were lukewarm to cold on Trump could rally. He seemed to have no burning fire
to move people and stir them to support his run. His greatest argument was that
he was a second term governor of Ohio. A major shortcoming was that he was a
second term governor of Ohio, a state that economically under her leadership has
at best been average.
14. Bridgegate undermined Christy's run.
Will Trump win the national election? The chances are high that he will but will only be a one term president.