Why Trump is Likely to Win the Presidential Election

The other day my wife, Evie, asked why I’ve been saying for months that Trump will more than likely win the American Presidential election. Following are my reasons.

I will note for the reader that I am an independent voter who will not be voting for the  Republican nominee, Mr. Trump. My reasons for not doing so will be saved for another posting.

Following are reasons as to why I see that Trump will likely win the 2016 presidential election:

1.     As with his primary run, Trump will run an aggressive image marketing campaign defining himself as a glamorous successful man who has the answers to the nation's woes. That he is not as successful in business as he proclaims will not become an issue as he will hide the data from public examination. He will continue to use the old Madison Avenue technique, projecting an image and brand being primary, with the content and depth of policy secondary, and possibly lacking on most issues. As with his primary opponents, Hillary Clinton and her team will run a standard political campaign which is a plan that is not adequate to fighting a populist marketing and branding campaign. An image marketing and branding campaign, even when it lacks depth of policy content, will defeat a traditional formulaic political campaign.

2.     As with the primaries, Trump will successfully rebrand his opponent in a negative light. He is building upon what the Republicans have been quietly doing for decades, demonizing and attacking both Clintons, both subtly and openly. Even though most of his statements and attacks upon others is a projection of his own insecurities and issues, by repeatedly uttering the attacks in an entertaining way, they will stick to the opponent, and not viewed as his own issues. Further helping Trump is that for decades the Republicans have demonized both Clinton, creating a strong revulsion and fear towards the Clintons within the party and a large number of independents. Trump’s rebranding work builds off this instilled fear of her.

3.     In a mass marketing, image projection is critical. Projecting charisma is a Trump asset. History is replete with examples, including several since in the 1900s, where nations and people followed an electrifying person who gave them simple shallow answers to complicated fears and issues. Trump has a core of supporters who have bought into his image cult (personality cult?) that even a series of shocking and disturbing actions may not break the aura. Though Clinton is an analytical thinker with thought out policies, she is not charismatic in the least. Clinton lacks the ability to move people or clearly articulate a well defined vision. She is coming across as yesterday's person. To get the masses for vote "for her" vs. just being against the other candidate, an articulate coherent and concise vision must be articulated. The image of a steady, experienced hand will not win her the White House. With little content Trump will move people to vote for him because she is visionless. People will vote for a showman with no convictions and incoherent policies as long as he utters the right platitudes and plays to their fears.  

4.    Trump is a highly skilled pitch man, promising and saying whatever needs to said to close the deal with his targeted audience. That he has a history of over-promising and under-delivering will not be an issue because Clinton will not be able to define him as such. Trump's inability to articulate detailed plans to his broad oversimplified statements will not ultimately bother a significant portion of the electorate, and when he is in office, his personality tantrums and lack of governing skills will not both these core...at least for ten to fifteen months after taking office. Let us not take lightly that Trump has the ability to sell a clunker car to the public as if it was the greatest thing, and turn questions about that clunker into a lack of trust of him and a personal attack. He has used such the techniques for years, and techniques that have been used by populist pitchmen throughout the centuries. His supporters dismiss both his outlandish statements and his significant character issues, and will continue to do so for well into his presidency. His strategy from day one has been targeted to the Caucasian population who is fearful of the changing face of the nation by promising them that he will alleviate and address the causes of their fears.

5.  While not representing the majority of Americans, Trump will continue to tap into the base nature of people, giving voice to their fears while assuring them that he is their savior and will make their lives better. Any national or international mass shooting or terrorist event, or a poor economic report, will be used to fuel fears. To many white people who are fearful of the growing diversity in the nation, he channels their fears while promising them relief when he arrives in office. Though he will not be able to articulate any answers beyond the broad statements and platitudes, his statements and promises that he will have the best people work on the issue will be adequate. Healthcare and North Korea are two such issues that he claims have been handled by morons, that with him in office both are simple fixes that will be completed in the first 90-days. Any thinking person knows that these complex issues are not that simple but many in the electorate don't care about what will be the governing reality. When people are in fear, people will believe in empty assurances when they are given with confidence. Do not discount by the high number of the Caucasian vote turn out to off-set the strength of the Hispanic vote that will go for Clinton.  

6.      Trump will win male blue collar workers by more than 22 pts. This group has tended to vote for Democrats but will not be supporting Clinton. Blue collar men have been more harmed by the international economy. Also, this demographic is the most reticent group to vote for a female for president. Trump’s appeal to the fears of this group will deliver him the rust belt states Ohio, Michigan and possibly Pennsylvania. Also, the similar segment blue-collar retirees and the large religious right community will help deliver Trump Florida by two to three points.

7.     Clinton has a major problem with men, and the problem is so deep and broad that her advantage with women and minorities will be more than off-set by Trump’s advantage with men and the evangelical Christian community. Because of Clinton, the number of men who will come out in this election will be significantly higher than normal. There is a sizable portion of the male American population who are not prepared to vote for a female for president (they will accept a female vice-president on the ticket) because they feel they are being neutered by a changing society. This dynamic will be particularly evidenced the men who are over 35 years of age in the military veteran community. In contrast Trump comes off as a successful man's man with beautiful women around him, which will be a major draw to blue collar men and more rural men.

8.     Clinton has a major personality issue and sexist stereotypes attached to her that will impact the results. In the business world, study after study demonstrate that when a woman says and does exactly what a man does, she is perceived more negatively than her male counterpart. As with most women in major leadership positions Clinton is viewed as cold, pushy and harsh. A man doing the same would be viewed as being strong. If she was quiet and reflective, she would be viewed as being week in leadership qualities. These stereotypes will be difficult for any woman running for the presidency to overcome for at least another 4 presidential election cycles. 

     The same holds true in American politics and business where major female leaders have been viewed negatively by the general public. That she is at best a mediocre campaigner will only reinforce her. Magnifying this image is the negative view of Clinton has been driven by 25 years of demonizing her with harsh language so that she is viewed as being evasive and untruthful, and at moments she has done things that play into that image. While Trump is highly snarly when you cross him and aggressively attacks a person who he sees as a threat, people will overlook and forgive him doing this....possibly saying that he is justified in his crude attacks. They will overlook it because it will play into his maleness, image and charm. While Trump is less truthful and forthcoming than Clinton, he is not viewed in that light, partially because he has been successful projects his shortcomings upon others.

9.     As Trump has not held elected office, there is no public policy record that he has to defend from attack. Any old statements denied as occurring or explained away. A sizable portion of the electorate are very accepting of his lack of clarity. Also, decades of non-disclosure statements for every employ will limit insights into his corporate world processes and conduct. His tax returns will not be released primarily because the returns may well be contrary to what he is projecting with regard to his income, wealth and philanthropic spirit. While he has no public policy record to defend, a personal implosion or an over the top reaction to an issue with outrageous personal attacks could be his undoing if they occur in the six weeks prior to election day. When in office, his lack of governing experience will quickly become a deficit, and his first year will be chaotic, possibly even more than chaotic if his personality quirks and tantrums become regularly evidenced.

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10. And lastly, the IS factor. We should not be surprised if there is a terrorist attack within the last eighteen to thirty days before the election, as happened in Spain. By fueling anger and the worse of our human natures, the attack(s) will be timed to impact the elections so that the emotions will still be raw in the last days, and thereby impacting the election in a significant manner. IS would love nothing more than to impact the election and against the incumbent president’s party (if a Republican was in office they would try to prevent a Republican from being the next president). If there is a terrorist attack in the last days, Trump will carry the election in a landslide in both the electoral college and in the popular vote, possibly including New York state.


When all is said and done, the Democrats will regret that they did not measure Clinton's image outside the party, and see that she is a deeply flawed candidate. At the end, some may wonder what could have happened if Joe Biden had early support and entered the primaries.

   

Alma Mater Class Names Reflect Evangelical Mindset Changes

From the mid-1970s through to the mid-1980s America evangelicals underwent a highly significant change in how evangelicals saw themselves and in their interaction with the world. A shift in class names at my alma mater reflects how the evangelical mindset transitioned during this period.

As noted in an earlier blog, evangelical churches grew tremendously between 1966 and 1980s with a noticeable decline in mainline denominations. The growth corresponds with enormous social upheaval and stress. This was the period of the availability of the pill, desegregation, Vietnam and Watergate which caused the questioning of traditional social structures and authority, Roe v Wade, and the push effort to pass the Equal Rights Amendment. Also, it was a period of tremendous economic upheaval that two major oil embargoes, gasoline and heating oil skyrocketing, gasoline rationing and odd-even gas purchasing days, and several years of double digit inflation.

Feeling validated by its numeric growth, the evangelical churches became increasingly militant in its language and interaction with the world. Its leadership was speaking how God had blessed them and that much greater growth was ahead. This was the age of mega conferences on church growth and the mantra of following the formula to growth that would double one’s church within 5 to 8 years. With the emergence of Moral Majority and other evangelical political groups this was the period when the evangelical church becomes wedded to the Republican party and the quiet mantra that a good Christian and being a Democrat was an oxymoron became more vocalized.           

At Asbury College (now Asbury University), an evangelical liberal arts college, has a traditions of giving each class a name. A clear transition takes place with the class names. Prior to the class of 1979 not a single class has a name that commonly carries strong religious connotation. Prior to the 1979 the classes were included Patriots, Cavaliers, Aztecs, Titans, Highlanders, Beavers, Eagles, Green Dragons, etc.

The Crusaders, the class of 1979, is the first class with a strong religious connection. If not for what followed, and what Freshmen were told during orientation in September 1975, the title could be viewed outside a non-religious context. During orientation the incoming Crusader freshmen were told that the class were named for the crusaders who defended faithfully the Christian faith and the holy land.

The class of 1980 was the Voyagers, a name not heavily laden with religious language and imagery as such. Starting with the class of 1981, with the exception of the 1988 Olympians, all class names carry a religious imagery and meaning, with names such as, Defenders, Overcomers, Victors, Heralds, Proclaimers, Seekers, Pathfinders, Anointed, Agape, Consecrated, Awakened, Ransomed, etc.

Was this a change triggered by the college's leadership? No, but it does reflect a change in evangelical views of themselves.
      

The Comic Relief Wins

When Donald Trump entered the Republican race to be the party’s presidential nominee, I did not believe he was a serious candidate.  He was the comic relief out to build his brand.

While he would strongly deny it, Donald Trump did not enter the race to be the nominee. When he announced his candidacy, he lacked a long game. He lacked depth on issues and lacked concern about getting up to speed on issues, because he was not going to be in the campaign long enough to need them. He was slow to hire a staff to help him run a national ground game, a team that would help Trump in the caucus states to track potential delegates, then secure and solidify those delegates. His Iowa ground game was anemic. Why? Was it Trump’s brilliance that saw that none of that was necessary?  While Monday quarterbacking his answer was his plan from the outset, the is highly doubtable. He didn’t have a ground game because he did not think he would win it all.

A master at amassing wealth through image branding, Trump’s goal was to broaden and deep his image, his “brand”. Hence, from the outset, what he did was designed for one purpose, to gain as much media attention possible in the most media intensively covered story that comes around every four years and which he could ride for six to nine months. His outlandish statements and over-simplified controversial solutions did just that, and quickly he was being in more stories than any other candidate.

In the wake a lot of conservative Republican firebrands were left in shock. In Cruz they had a “purist”, a man who was a darling of the Tea Party and who could as president serve as a quasi-evangelist-in-chief in the eyes of the evangelicals and fundamentalist Christians. They had a man who treated compromise as four letter word. As it turns out their ideal champion could not make it out of their own party let alone go on to win a national election. 

So what happened? While many books will be penned and expounded upon for years to come, as an outside observer, and listening to comments by people who voted for Trump, I venture to put forth the following list of what happened.

1.  Rubio, Bush, Cruz, Christy, etc. ran political campaigns. In contrast, Trump ran a brand marketing campaign. Such a campaign is designed to catch media attention, suck up as much attention as possible, create buzz by tapping into the fears of his intended audience, articulate those fears in a stark manner and then give a solution. Not only did Trump define himself he also defined his opponents who were not prepared to fight a branding campaign. As Trump was running a branding campaign, what he said to grab attention and move people may or may not be views he holds.  

2.  For about two decades talk radio and a handful of widely listened to right-wing commentators have increasingly generated anger in their followers. They have spoken of compromise, the basis upon which this nation was founded and the foundation of sound governance, as evil. These commentators sowed the seeds created the ground for dysfunctional government. As such, these stirrers of anger tilled the ground for Trump’s seeds to take hold and bloom. Trump became the standard bearer for their rage. His statements channel their rage and his simplified contentless promise to do something made them feel good.

3.  Coupled with anger is a dysfunctional delegitimized Congress that is accomplishing little helped create an environment for Trump’s success. At the state and national levels our politicians have through their demonizing of those in the opposite party, and an unwillingness to compromise and work together brought into existence dysfunctional government. When proposals by one party are being rejected and opposed by the other, even those proposals that were once one’s espoused by the rejecting party, they were delegitimizing the governing process.

When reasonable proposals are put forth it is not uncommon for the proposal to be framed to contain poison pills knowingly that they are forcing the party opposite to reject the idea. Extreme minorities in both parties through their rigidity have created a deep distrust of politicians across the nation. It is a shame that a nation that prides itself on the process by which it was founded has turned its back upon that founding process and delegitimized government officials, Congress, the Supreme Court and the governing process. Instead of working to make government more responsive to contemporary needs of the citizenry they have been through their bickering destroying government.

In such an environment, why would the general populist line-up behind Bush, Rubio and Cruz when they have Trump as an option serving as the piper with his enchanting song?  As government is delegitimized in the eyes of the average Republican primary voter, when looking at content-challenged Trump they follow him thinking, “Anything is better than one of these idiots. How could Trump do worse.”

4.  Throughout history economic trauma and insecurity gives emergence to voices of protectionism, nativism, xenophobia and outright bigotry. And sometimes major sea changes in a nation’s political life. Trump is tapping into and playing off those fears. He gives voice to those fears and unwashed reactions.

Such voices tend to point to particular groups for the cause of the nation’s woes, and warn that these people will destroy the nation unless they are strongly addressed. They create the ground in which a person of a different ethnicity is viewed by their neighbor with high suspicion. Such voices imply that if the nation stands against “those people” that the woe’s experienced by the citizenry will be reversed.  Trump is channeling and giving legitimacy to such discontent with his “believe me, I will make it so much better” statements.

5.  In the first months, neither the party nor the other candidates directly challenged Trump’s attention catching statements. They did not repudiate them firmly and state how they are clearly unrealistic and/or contrary to the values upon which the nation was founded.

Instead they remained silent or gave an empty and soft objection. It seems they didn’t do so for three reasons. For some they could not challenge him because either they lacked a position and wouldn’t venture forth onto foreign ground.  For others, such as Ted Cruz, they wanted to play nice with the hope to ingratiate themselves to his supporters so as to attract his supporters when he dropped out of the race.    For a few it may well be possible that they remained silent because they had a similar but softer position that Trump stated more starkly. Hence for this third group, Trump turned their right flank them and routed them into a retreat.

6.  A significant portion of the Republican primary voters are older than 55 and white, a demographic that is highly concerned that the government not destroy or tamper with their retirement benefits. Though many of the people drawn to Trump may state that they want small government and have concerns about religious liberty, for these older voters, those issues are secondary to their concern about hawks drawing the nation in additional foreign wars, and protecting their Medicare and Social Security. A hawkish Cruz was likely to tamper with their retirement benefits, and send their grandchildren off to die on foreign soil.   

7.  Trump captured as many evangelical voters as Ted Cruz which indicates that that group is not a monolith. While evangelical voters, and who are primarily 40+ and white, have concerns about religious liberty and various other morality issues, this group are more concerned about a host of other issues. One of those concerns is the coloring of the nation.

Cruz’s pushing his evangelical credentials worked against him with some evangelicals. Recently two evangelicals noted to me that the sincerity of Cruz’s faith was put into doubt in their minds when word came out that he had not been tithing to his church. As tithing is viewed as a mark of spirituality, Cruz not even coming close to doing so for many years raised questions. For these two people, the tithing issue opened them up to voting for Trump.

8.  Cruz tried to portray himself as an outsider and a Tea Party politician, yet as the campaign heated up the outsider image became hollow. Compared to Trump, Cruz was the insider who used insider tactics and techniques like other insider candidates. His effort to get “Trump delegates” to switch to him at a contested convention reinforced the impression that Cruz was a typical politician. 

His ethics and truthfulness came into question. When compared to Trump’s populist unwashed statements, Cruz’s obfuscating statements further demonstrated that he was a typical politician. Cruz’s Trusted signs in the eyes of many resonated as Trust Ted??  His effort to stack state delegates Naming his VP choice was viewed as a sign of desperation, the shooting off the fireworks as the ship flounders.  Trump came across as the true outsider, not carrying what people thought and saying what he was thinking.

9.   Populism triumphs over ideological purity, which differs from the assumption Cruz and his funders hold about the common Republican voter. Cruz and the ideological driven Republican purists advocate that if the party rallied around an ideological stalwart that Republicans would win the White House as well as increase their majority in the Senate and House. It is on this basis that the Freedom Caucus have been conducting themselves as if they represented the majority of the party and the general population (Cruz likely will hold that this is true for he argued recently that the majority of the party supports him. In doing so he is implying that a good portion of those who considered themselves Republicans and voted in the primaries are Rinos and therefore not truly Republicans.) 

Ideological purity does not to give you a victory and if ideological purity does not give you victory within the party, then it is correct to question what would be the results in a general election. 

10. Cruz's team were in error in thinking that as other candidates dropped out that they would get most of the supporters for those candidates. Instead, Trump gaining the lion share of those Republicans showed how limited Cruz's support was in the party, how flawed he was, and that the party would rather go with the comic relief who lacked policy that vote for Cruz.   

11.   Rubio gained no traction. He came off as a man who planned four years ago to run for President but who ran four to eight years too soon. Rubio was too unrefined and poorly articulated his positions. Also Rubio lacked a fire and passion that could have helped off-set his immaturity. Where was his heart?

12.  Jeb Bush was listless, and lacked passion. He gave people no vision and cause to vote for him. He was not prepared to give people a reason to vote for a third Bush to be president.

13.  Kasich lacked a vision around which people who were lukewarm to cold on Trump could rally. He seemed to have no burning fire to move people and stir them to support his run. His greatest argument was that he was a second term governor of Ohio. A major shortcoming was that he was a second term governor of Ohio, a state that economically under her leadership has at best been average.

14.  Bridgegate undermined Christy's run.   

Will Trump win the national election?  The chances are high that he will but will only be a one term president.

To Cry or To Laugh Over Words Never Spoken

Two days ago was the anniversary of (May 9, 1912) William Booth delivering his final public address to members of The Salvation Army. His final words sought to reassure his followers that all would be well with the organization he founded after he passed away. His words were also intended to inspire his officers and soldiers to continue onward in the fight to help people in need and save souls. Hence, Royal Albert Hall was packed for the address. The press was there to capture his final words and so were the author's of the various Salvation Army publications. 

For nearly nine decades members of The Salvation Army have taken great pride in the following words that are attributed to William Booth on that occasion and held as final words.

“While women weep, as they do now, I’ll fight; while children go hungry, as they do now, I’ll fight; while men go to prison, in and out, in and out, as they do now, I’ll fight; while there is a drunkard left, while there is a poor lost girl upon the streets, while there remains one dark soul without the light of God, I’ll fight-I’ll fight to the very end.”  

The common image is that once William concluded with these words that he then sat down as the crowd embraced his I'll fight charge.  

There is an audio clip on YouTube that some maintain is a recording of Booth. For a 1912 recording, it is not only amazingly clear for the state of the recording technology of the day, and even more remarkable that in an age where national leaders were not being recorded that someone set up what must have been a huge recording device to catch these last words. Given the state of the technology of the era, and the recording’s more recent emergence, for most listeners it is evident that the recording is a modern effort to give life to these dramatic words.

From my early teens I’ve been fascinated with history and the evolution of global/societal thought. Being raised in The Salvation Army I was naturally interested in the history of my faith community. Early I learned that due to various levels of hagiography I needed to be careful in my acceptance of what was considered to be my faith tradition’s history. One of those items that came into question during my college and post-graduate years was the attributing of the above inspiring words to William Booth.

Back in the 1980s, the issue I had was with silence of The Salvation Army’s primary historical documents from the 1910s through to World War I in noting these rousing words and when they were spoken. While William and Catherine Booth were alive, The Salvation Army’s primary publications, “The War Cry” and “All the World” took great care to accurately publish for Salvationists across the Great Britain and around the world, the major addresses of their leaders. Particularly so for Catherine, whose addresses were later gathered together and published in a serious of books.

When I read The War Crys and the All the World from mid May to August of 1912, there were a good number of references to his last address. I was disappointed that none contained these inspiring words, or even portions of them. The reports on The Salvation Army’s publications did note various other statements made by Booth, most of which were far from being inspirational, especially when compared to these immortalized words. The special edition of The War Cry covering the final address made no mention of the address. Later that year in describing his final speech All the World didn’t mention any portion of the words attributed to him. Over the months, Booth’s other well known statements from his final address, as well as lesser known and non-inspiring portions of his address were quoted repeatedly in Salvation Army publications without a mention of even a phrase from the quote in question. Subsequently, in learning that none of the news reporters who covered caught any of these words reinforced my solidifying belief that the words were not spoken by William Booth.

By 1985 I found myself with two options, a) hold that these inspiring words which have resounded in Salvationist hearts for decades was totally missed by the primary recorders of the day, both the news reporters and Salvation Army publication authors, or b) take the position that the primary recorders missed the words simply because these words were never spoken by William Booth.

Back then the heart was pulled in one direction but common sense and the mind directed to holding to option “b”. Years later, in extensively researching Catherine Booth my belief that these words were not William’s firmed further. The wider attribution of these words to William did not commence until 15 years later, in 1927, and even then the two authors that attributed the words to William have significant variance from each other and from the words above.  In 1929 Bramwell Booth claimed his father spoke the immortal words, but Bramwell’s assertion should be viewed in the context that he was embroiled in a leadership fight and was seeking to increase his legitimacy.

Over the subsequent decades, the myth has been perpetuated. So where did these inspiring words originate? First, we must recognize that the words are viewed as inspirational because of to whom they were attributed, and what grew from his work and leadership. If the words were spoken or attributed to a more common person, they would have long been lost. Second, we must recognize that the words and the myth have continued to live on because we want to believe in the words and until recently the organization's leadership has continued to publically attribute the words to their founder. What of those who claim to have heard them that day in May 1912? This can easily be accounted for by common human dynamics. Decades later many of those who were in Royal Albert Hall that day and recounted how they heard those stirring words, and how the address moved them, just thought they heard them. They recall being there and hearing William speak and as the words became attributed to William that day, they claimed to have actually heard them because they wanted to believe that they heard them from his lips and were not wishing to admit that they could not actually recall hearing his immortalized last words.

Do we know the source of the quote? While the true author of the final form may well be lost to history, the first portion of the “I’ll fight” appeared as a poem in a 1906 edition of “All the World”, six years before William was said to have authored them. It appears that core of the quote was penned by an early Salvationist, and possibly added onto by one or two others and then attributed to William.

While I’ve not been a member of The Salvation Army for years, it is my faith heritage and valued by me. At the end of the day I’m conflicted as to whether I should cry in sadness or laugh over how hagiography readily distorts history so that the words he never spoke have become William Booth’s most famous. Hopefully the poem's message will be embraced by the organization and its membership for it speaks to the ongoing spirit which drives them to provide a hand of assistance to those who are hurting and in need in our communities.

TRUSTed??

Senator Ted Cruz in his run to be the Republican presidential candidate has positioned himself as a sincere Washington outsider who wears his Christian faith not only on his sleeve, but across his chest too. He proclaims that he is a dedicated evangelical Christian by deep conviction and lives by its primary principals. His TRUSTed signs help him push his brand that as a practicing evangelical Christian he is trustworthy and upright. His approached served him well in Iowa, and likely play well in South Carolina.
In light of recent actions will his branding and his claims to be a committed evangelical Christian become the ground of his undoing? Evangelical Christians hold that professed faith is evidenced through one’s conduct and actions. While no one is expected to be flawless, Evangelicals hold one’s profession can be questioned if conduct consistently does not match faith statements.   

One of those primary Evangelical values is the that a person of faith must support one’s church financially. That financial support should be more than a token sum. Most Evangelicals expect that support to be a tithe, 10%, of all one’s income. It is commonly held that if one does not tithe then one’s faith is rightly to be questioned by the church’s leadership. A friend of mine says that he is now favoring another candidate because now Cruz's character has come into question in his mind.

The public has been learning that Cruz has not been financially supporting his church. His statement that he had not been financially supporting his church ring hallow amongst those of who have evangelical roots. Saying that he was building his family’s cash reserves and establishing a family trust is problematic for the vast majority of households in the church have income below Cruz’s and if they did the same as Cruz over 95% of churches would be closed for lack of funds.

Will the news that Cruz has not been financially supporting his church create tensions in the eyes of evangelical voters and cause them to question his profession of faith?  Or will Evangelicals rationalize it, giving him a pass on his lack of tithing even though such a pass would not normally be given to others in their church who seek to be viewed as leaders?

Then just as the Iowa caucus were starting the Cruz campaign spread a rumor that Ben Carson was withdrawing. The same messages instructed their caucus precinct chairs to inform caucus attendees, particularly Carson supporters, that if they supported Cruz attendees would be wasting their votes. Anecdotal reports from caucus Evangelical attendees indicates that that numerous people changed their votes on the news and enlarged Cruz’s win.

Carson had no such plans to withdraw. On Tuesday, the day after the Iowa caucus, Cruz stated it was an accidental error and not something intentionally constructed and pushed by his team. We are all aware that rumors on the lips of one or two can take flight, sometimes creating havoc and destroying lives. Cruz offered an apology to Carson, an apology that was accepted.

Unfortunately, subsequent evidence contradicts Cruz’s Tuesday statement. Copies and the breath of the voice mails, text messages and emails indicate that the messages were not only intentional but were spreading downright falsehoods. The inner circle of Cruz’s team was involved. While Carson accepted Cruz’s apology, he is rightly put out if the apology was offered on false ground. Will Evangelicals now see Cruz as a typical obfuscating calculating Washington insider doing whatever he needs to say and do to win, a scheming chameleon changing to fit the terrain?

Will the TRUSTed brand be start some to wonder if it is not a sign that Cruz is the opposite of the sign?