Wednesday, June 29, 2011

Why I Could Never Support a Politician Like Sarah Palin

In yesterday’s post I noted that the politics attracts some people of questionable character but not all are of unsavory as there are a good number of honest brokers who have not been seduced. I noted that we, the voter, must give due diligence to weed out the former and seek the latter.

Regardless of my political leanings, I was the recipient of a mailing a year ago from one politician that very quickly disqualified her from ever being considered as the recipient of my vote. The letter contained a survey with five questions that recipients are encouraged to return.

One of my ongoing concerns is the way politicians of various parties and levels twist and intentionally obfuscate information to manipulate the public to support them or the issue they are pushing, and pushing not always for reasons that are apparent to the voter. One issue that greatly concerns me, and which I believe the public does not appreciate, is how push polling is being used to convince (manipulate?) the person being surveyed into coming to one and only one conclusion, and then to use the results to make claims on political talk shows and on the campaign trail that a large number of my and your neighbors feel about something, and if I think differently I am in a small minority and better rethink my views.

Most telephone push polling last three to five minutes and contains twelve to fifteen questions. The organization sounds innocuous enough or patriotic, but they are often fronts for an organization or party with an agenda. The first three or so questions are normally demographically related and are followed by two or three qualifier questions. If the person answering the survey answers the two or three qualifier questions in a particularly manner, the survey may well end quickly and before the primary questions are asked. If they are answered in another way that survey often moves quickly through two or three set-up questions before getting to the two or three primary questions.

The set-up questions are carefully crafted to draw the person to respond and think in a particular direction and thereby answer the primary questions in the way the survey designer is seeking. If the person being surveyed sends mixed signals with the qualifier questions two or three more set-up questions may be added.

One of the signs of push polling is not only how the wording moves you in a certain direction but also in that they require only a simple yes or no answer. No somewhat or gradient scales are used as are done with neutral and academic polling. Being forced to give only a yes or no answer is a telling sign of a push poll.

The survey in the letter not only has all the signs of push polling but also includes hot button words and demonizing language, another sign of push polling and driving people to think and feel along a particular line. The letter says that the author is interested in their views and will use them to help shape the Republican party.

What turned me off was the second paragraph in the letter inviting the recipient to join millions of other Americans in expressing their views and frustrations. The second paragraph reads, “If you think Barack Obama, Nancy Pelosi, and Harry Reid are doing a good job running America, the put this down. This Victory 2010 Survey isn’t for you.”

I already viewed Sarah Palin with a high degree of askance for stepping down as Alaska's governor in her first term to respond to "the higher national need" (code for...I'm a hot item and I will make as much money as I can). Any small vestige of a chance of supporting her vanished in the second paragraph.

In light of the second paragraph for Palin to on to say in the letter that she is not only interested but needs the public’s views is disingenuous. The second paragraph and the nature of the survey disqualified her from ever being considered for my vote. She does not want my honest views or yours. She only wants to have her own views reinforced by a choir of loyal supporters who do not think independantly. Regardless of the person's party a politician like her will not have my support.

We already have too many politicians seeking to manipulate how I and the public think and feel. The country does not need another, particularly one who does so with such unashamably bold craseness. We need honest brokers who wrestle with weighty issues, who are willing to listen, to change their mind and work for the overall interest of the whole country.

No comments: