Monday, December 31, 2007

Appeal to vanity?

While some option packages are worthwhile, others are a means to appeal to a buyer’s vanity. These vanity type of items frequently are costly and add little driving value, particularly on high end vehicles. Yet people keep buying them, even when you could buy another car for the price of the package.

Here are the most costly option packages on the market. Are they worth it? You decide.

Price: $16,900
Porsche 911 Carrera S and Carrera 4S

Option: X51 Carrera Power Kit

For more than the cost of a new Volkswagen Jetta, buyers of the Porsche 911 Carrera S or Carrera 4S can boost engine output with the X51 Carrera Power Kit. Thanks to modified cylinder heads, a sport exhaust system, and a revised intake system, power is increased by 26 hp to 381 hp, resulting in a 4.5-second 0-60 mph sprint, 0.2 seconds faster than without the option.

Price: $14,070
Mercedes-Benz SL55 AMG
Option: P30 AMG Performance Package

Die-hard Mercedes-Benz SL-Class enthusiasts who already are spending more than $130,000 can shell out an extra $14,070 for the chance to reach a top speed of 186 miles per hour with the P30 AMG Performance Package — that's 31 mph faster than a "regular" SL55 AMG can muster. The package includes a limited-slip differential for increased traction, recalibrated Active Body Control suspension for improved handling, and 19-inch AMG twin-spoke alloy wheels.

Price: $14,000
BMW 7 Series
Option: Individual Package

The highlight of this customization package is BMW's five-layer Xirallic paint that gives the 7 Series' finish a breathtaking intensity. The interior is completely wrapped in high-quality Merino leather.

Price: $12,570
Lexus LS 600h L

Option: Executive Class Seating Package II

The Lexus LS 600h L has a seating package that transforms the back seat into a luxury lounge. The Executive Class Seating Package II offers multi-function massage capabilities, a wooden work table, and a rear-seat refrigerator. The seating package also comes bundled with Lexus' hands-free parking system (executives are usually too busy to park themselves) and 18-inch alloy wheels.

Price: $12,000
Lexus LS 600h L
Option: Premium Package II

The Premium Package II is focused upon high-tech content for the LS hybrid. It features Lexus' Advanced Parking Guidance System, Dynamic Radar Cruise Control, Driver Attention Monitor, and a pre-collision system that helps prevent accidents by keeping tabs on surrounding vehicles, lest they come near the $100,000-plus hybrid.


Jenn said...

people who can spend that much on something so frivolous (?sp) are, i hope, contributing to society in a pretty major way

Joanne said...

I'll keep my basic priced Corolla, with great gas mileage thank you. Saves me money and is better for the environment!

Barbara said...

wonder what they are compensating for?

Christian Camuti said...

My minivan when purchased had two very small illegal options that required THQ approval. Due to an accident our purchase needed to be expedited and the "illegal" car was the low bid.
These options totalled a mere $350. The options were wireless headphones for the back seat passengers and an automatic day night mirror. I have never used the headphones but the auto day/night mirror is a nice vanity option. I only wish the side mirrors were auto dimming! Perhaps that would cross over to vanity excess!